Point of Purchase Displays
Point of purchase (POP) displays are an essential marketing strategy for any brick and mortar business. POP displays allow you to promote specific products to everyone who walks into your store.
Overall, POP displays offer a creative, custom way to show your product to your customers. They are proven to draw attention to in-store audiences.
- 13% of all in-store fixations are on POP displays
- 44% of all eye fixations are on end-cap POP displays
- 34% of all eye fixations are on in-aisle floor stands
These displays can be customized to any size and promote any product. Typically, these displays have an engaging design that supports the product being displayed and lures the customer in to see more. If designed strategically, the display will have a call to action which inspires the customer to pick up, test out, or purchase the product.
Need help designing or producing your point of purchase display? Contact us now or scroll down to learn more about our process.